It was a sprint to get to the launch of the Makali’i website, but you’d never know it.
Over the course of 12 short weeks, Allis created the design direction for the brand, conceived a tone of voice, art directed a photoshoot, created an identity system, brochure and sales collateral, and finally, designed and developed a website — and now, we are proud to announce that it is officially live and ready to be explored.
Our site strategy was to depict life in Wailea from a vantage point above the treetops. After all, views are currency in resort living, especially within the islands. Makali’i not only has prized views of Molokini and Kaho‘olawe, but in many units the views are unobstructed … and seemingly never ending. Fittingly, the site is led by spectacular visuals. Midcentury-inspired colors filtered through a tropical lens are the lush backdrop for each page, layered with lifestyle photography, property renderings and textural island accents. Every detail comes together to craft an atmosphere true to its location; that laid-back tranquility found only in island life.
Enjoy the view.