712 5th Avenue

  • Branding
  • Photography
  • Art Direction
  • Print
  • Interactive
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Fortune favors the bold.

With an iconic Manhattan address and a newly renovated lobby by Kohn Pederson Fox, this Fifth Avenue classic demanded a sleek reimagining to draw in a new generation of prominent players.

Location

New York, NY

Category

Commercial

Brand Strategy

To suit an evolving pillar of Midtown mastery, the branding for 712 5th Avenue deftly balances the stately character of its grand address with the energy of the modern moment.

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