The Broad
Exchange Building

  • Branding
  • Photography
  • Collateral
  • Campaign
  • Interactive
  • Environmental
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Life at the intersection of action & elegance.

A landmark with over 100 years of history, the ever-evolving Broad Exchange Building embodies the rapidly unfolding future of Manhattan’s thriving Financial District.

Client

LCOR

Location

New York, NY

Category

Adaptive Reuse Residential

Brand Strategy

Located conveniently at the cusp of an urban renaissance, The Broad Exchange Building’s branding leverages illustrations echoing the architecture’s Beaux-Arts details, photography and bold statements to capture both the profound charm of old New York and the forward momentum of Manhattan’s very first neighborhood.

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