Capturing the New Healthlete
Built on the antioxidant power of tart cherry juice, Cheribundi wanted to expand beyond their established roster of devotees, which ranged from pro/collegiate sports teams to gout sufferers. What they got was a revolution that turned muscle recovery into an integral ritual for a new generation of everyday athletes.
Client
Emil Capital PartnersServices
Positioning & ResearchRebranding
Packaging Design
Branded Content
DTC & B2B Storefronts
Portfolio Innovation
Influencer Branding
Category
Premium Food & BeverageResults
+230%
in Direct to Consumer Sales Growth
50,000+
Retail Locations in the US
400
Professional and Collegiate Sports Teams
View the Cheribundi annual stakeholder presentation with relaunch results.
View the rebrand and Cheribundi's ambassador program "The Pit Crew”
