Cheribundi Results

  • Branding

Capturing the New Healthlete

Built on the antioxidant power of tart cherry juice, Cheribundi wanted to expand beyond their established roster of devotees, which ranged from pro/collegiate sports teams to gout sufferers. What they got was a revolution that turned muscle recovery into an integral ritual for a new generation of everyday athletes.


Positioning & Research
Packaging Design
Branded Content
DTC & B2B Storefronts
Portfolio Innovation
Influencer Branding


Premium Food & Beverage


+230% in Direct to Consumer Sales Growth
50,000+ Retail Locations in the US
400 Professional and Collegiate Sports Teams
View the Cheribundi annual stakeholder presentation with relaunch results.
View the rebrand and Cheribundi's ambassador program "The Pit Crew”