One Franklin

  • Branding
  • Collateral
  • Interactive
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City living. Upgraded.

Optimized for Millennial homebuyers, this boutique building required a new way of looking at city living. Embracing new and evolving lifestyles, One Franklin twists limitations into perks — while staying authentic and modest.

Category

Boutique Residential

Brand Strategy

Small buildings often need big voices. With its unabashed use of Times New Roman and hand-stamping, the brand looks like casually elegant Hayes Valley, but sounds like a savvy Millennial.

The results

Leveraging the integrated appointment-booking system implemented by Allis, One Franklin scheduled more than eight times the number of appointments than the number of residences.

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