Pit Crew

  • Photography
  • Identity
  • Digital
  • Merchandise
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Certified cherry champions.

Three out of every four pro and collegiate athletes religiously use Cheribundi, a tart cherry recovery juice. Allis named and branded Cheribundi’s ambassador program, the Pit Crew, to harness the product’s proven efficacy and evangelize the revolution of all-natural sports nutrition.

Client

Cheribundi

Category

Premium Food & Beverage

Respecting the Ritual.

Cheribundi believes every body is a work in progress. The Pit Crew represents the ambition, dedication and drive behind everyone from everyday athletes to the pros; highlighting the importance of fighting against synthetics to fuel bodies and minds–naturally. The Pit Crew identity leverages the Cheribundi brand but creates an edgy, performance look with custom-designed merch for comfy recovery. Allis captured Pit Crew athletes like Deebo Samuels, 49ers wide receiver, Olympian and pro soccer star Lindsey Horan and Neen Williams, pro skater, for branded content, PR and events.

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