A beloved centerpoint.
For over 80 years, this 400,000-square-foot building has played its part in the ongoing evolution at the heart of Oakland. To serve a new generation of innovators, Allis crafted Uptown Station to be as unique and authentic as its location.
Brand Strategy
Fear of gentrification made authenticity crucial. The brand took inspiration from its storied location, gleaning even its name from the BART station below.
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