Uptown Station

  • Branding
  • Film
  • Interactive
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A beloved centerpoint.

For over 80 years, this 400,000-square-foot building has played its part in the ongoing evolution at the heart of Oakland. To serve a new generation of innovators, Allis crafted Uptown Station to be as unique and authentic as its location.

Client

Lane Partners

Category

Mixed-Use

Brand Strategy

Fear of gentrification made authenticity crucial. The brand took inspiration from its storied location, gleaning even its name from the BART station below.

The results

Tech-giant Uber bought Uptown Station for $123 million, spurring an unprecedented shift in Oakland’s perception as a corporate headquarters destination in the Bay Area.

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