The West Hollywood icon has a history of attracting the likes of legendary characters. As a film studio and residence for Steve McQueen, originally captured by the influential photographer Julius Schulman, 8899 Beverly has always been for those with a discerning eye for timeless design and a taste for the finer things in life. To build upon this legacy for the modern purveyor, the identity reflects a luxurious tone—both in the tactility of its presentation and with its interwoven icon—designed to evoke an artisanal sense of craft and heritage.
A highly tactile collection of collateral was carefully adorned with rich paper stock, detailed embossing, copper foil stamping and metallic ink to reflect the quality of the homes themselves.
Directed by Karl Cannone and beautifully captured by Wolfe + Von, the photography for 8899 Beverly depicts an 'always golden hour' look. With a warm, painterly light, soft shadows and layered texture, the warmth of Los Angeles can be felt even in twilight imagery. The cinematic compositions provide the perfect focus on the details—making every moment a true masterpiece.
