The tallest residential building in West Hollywood, 8899 Beverly is home to unobstructed views of Beverly Hills, the Hollywood Hills, and the San Gabriel Mountains. Within its historic walls, highly tailored service and resort-style amenities infuse daily life with a rare sense of seamlessness and ease.
With the immaculate interiors and details as its foundation, Allis brought in the human element through a lifestyle campaign focused on the picture perfect moments that one can experience. Cinematic motion, painterly lighting and relaxed scenes come together to show that even the simplest daily experiences at 8899 can become their own masterpiece.
The West Hollywood icon has a history of attracting the likes of legendary characters. As a film studio and residence for Steve McQueen, originally captured by the influential photographer Julius Schulman, 8899 Beverly has always been for those with a discerning eye for timeless design and a taste for the finer things in life. To build upon this legacy for the modern purveyor, the identity reflects a luxurious tone—both in the tactility of its presentation and with its interwoven icon—designed to evoke an artisanal sense of craft and heritage.
A highly tactile collection of collateral was carefully adorned with rich paper stock, detailed embossing, copper foil stamping and metallic ink to reflect the quality of the homes themselves.
Directed by Karl Cannone and beautifully captured by Wolfe + Von, the photography for 8899 Beverly depicts an 'always golden hour' look. With a warm, painterly light, soft shadows and layered texture, the warmth of Los Angeles can be felt even in twilight imagery. The cinematic compositions provide the perfect focus on the details—making every moment a true masterpiece.
