The Bentonville Ballroom is where wild nature and raw design collide to ignite all the senses, as the stage lights burn as fierce as the stars above. Inspired by the rugged Arkansas landscape, and tamed just enough as a modern, multifaceted venue, here, great music, community, and cultural adventurers come together, creating a new entertainment experience, rooted in sound.
With a distinct structure designed by Studio BIG, and inspired by the raw wilderness of Arkansas, Bentonville Ballroom rises like a woodland canopy—a modern gathering place where architecture, music, art, and nature meet. The brand icon encapsulates this expression by leveraging a tree like motif while referencing the angular grid of the facade.
Widely known as the mountain biking capital of the world, Bentonville, AK boasts more trails per capita than anywhere else. Inspired by its deep connection to the outdoors, we set out to create merch that reflects the energy of the trail while capturing the bold, technical aesthetic of modern outerwear.
