The West Hollywood icon has a history of attracting the likes of legendary characters. As a film studio and residence for Steve McQueen, and originally captured by the influential photographer Julias Schulman, 8899 Beverly has always been for those with a discerning eye for timeless design, and a taste for the quality things in life. To build upon this legacy for the modern purveyor, the identity reflects a luxurious tone—both in the tactility of its presentation and with its interwoven icon—designed to evoke an artisinal sense of craft and heritage.