Gwendolyn Hotel

Your Guide to Eden West

Category Hospitality

Location Willamette Valley, Oregon

Client Hugh Development

Services

Strategy, Branding, Identity, Copywriting

At the gateway to the Willamette Valley, the Gwendolyn Hotel serves as preeminent host and passionate field guide to the wildest riches of Oregon Wine Country. As the region’s first truly five-star experience, this understated luxury 95-room hotel and spa, built within one of the valley’s 1900s-era town centers, provides guests an all-encompassing bounty of culinary, viniculture, and entertainment delights from sunup to sundown, on repeat.

Just like the Willamette Valley, the Gwendolyn brand drips with the same natural opulence that endears the region as “Eden West.” Layers of bold colors and natural materials, handcrafted patterns, and daring headlines, all framing a bespoke monogram, exude the symphony of indulgences and adventures available at this sumptuous basecamp, whispering to every guest seeking its fruits: “reach out and pick.”

THIS WAY TO EDEN WEST

Thousands of miles into the journey west was a fork: a choice between a gamble for gold or the Willamette Valley’s guarantee of a fruitful life. Just as it was then, those that choose abundance descend into a veritable paradise dripping with the natural opulence known as “Eden West.”

(Process)

Inspired by the bounty that a guest can forage within Willamette Valley, a hand drawn monogram invites the viewer to discover a series of illustrations that bring the iconic flora and fauna of the region together in one visual narrative.

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Gwendolyn Hotel

Your Guide to Eden West

THIS WAY TO EDEN WEST

(Process)

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