Historically rooted as the home of New York’s original printing district, Hudson Square Properties’ heirloom industrial buildings are once again the progressive center of a communication renaissance—an open page opportunity drawing innovative upstarts and global media stalwarts to a rapidly evolving New York neighborhood authoring the world’s next chapter.
In addition to refreshing the brand identity for the property portfolio, Allis developed campaign communications through an editorial visual language inspired by the publishing world. From photography, film, cartoon illustrations, and the presence of an authors hand, we positioned Hudson Square Properties as the ‘Editor-in-Chief’ of this evolving district.
Celebrating the charm found in the visual language of the printing process with the use of color bars, density charts, registration marks and editors annotations—we created a dynamic brand system that makes an impression and positions Hudson Square Properties as Editor-in-Chief of this illustrative district.
