Kona Village, a Process Test Case Study

Reawaken A Restorative
Island Hideaway

Category Hospitality

Location Big Island, Hawaii

Client Rosewood Hotels & Resorts

Services

Strategy, Campaign, Photography, Film, Print, Digital, Copywriting

Kona Village has a long history, spanning from the ancient stories of the land and its people to a low-fi, Polynesian-inspired resort that was washed away in 2011 by a tsunami. In June 2023, Kona Village was reopened as a Rosewood Resort.

To reawaken Kona Village is to shine a modern light onto ancient joys, so that each visitor to its shores may leave seeing life through new eyes. Allis relaunched the Rosewood Resort with a fully integrated campaign that touched every aspect of the experience, inviting guests to not only connect to the history and beauty of Kona Village, but to craft meaningful memories of their own.

(Campaign Treatment)

Inspired by the archival imagery of the resorts past, the campaign aimed to produce a modern reflection of such a treasured era. Through the use of film mediums, loose compositions, and first person perspectives, a nostalgic sensibility was achieved within the visuals. Perfectly imperfect, the scenes capture visuals that feel like your most cherished memory.