• Branding
  • Photography
  • Film
  • Collateral
  • Campaign
  • Environmental
  • Interactive

Downtown latitude. Modern attitude.

Some say there’s a revival happening in Downtown Los Angeles. Others say it’s been there all along. No matter the outlook, Ten50 captures the lifestyle renaissance that is unique only to DTLA.


Trumark Urban


High-rise Residential

Brand Strategy

Urban edge infuses Bohemian ideals in the branding for Ten50. Bold imagery, a restrained color palette and an editorial style mirror the DTLA lifestyle renaissance.

The results

As the first new-construction high-rise delivered in Downtown Los Angeles in almost a decade, Ten50 set the standard in urban luxury. In addition to winning multiple awards at both the local and national levels, one-third of the building was sold only two months after opening.

More work