Allis | Ten50 | Downtown latitude. Modern attitude.

Downtown latitude. Modern attitude.

Some say there’s a revival happening in Downtown Los Angeles. Others say it’s been there all along. No matter the outlook, Ten50 captures the lifestyle renaissance that is unique only to DTLA.

Client

Trumark Urban

Location

Los Angeles, California

Brand Strategy

Urban edge infuses Bohemian ideals in the branding for Ten50. Bold imagery, a restrained color palette and an editorial style mirror the DTLA lifestyle renaissance.

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Photography

A direct-flash technique look paired with black and white tones lend a visually arresting vibe, showcasing the model as the main character and LA as a stunning supporting actor.

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Brochure

Inspired by oversize newsprint editorials and dripping with urban art images and written finesse, the brochure embodies the relaxed Downtown vibe of the project.

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Website

Taking inspiration from popular editorial websites, the multi-column layout places all offerings and features into bite-size articles, visually rich with video throughout.

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