• Branding
  • Collateral
  • Campaign
  • Interactive

Made in Dogpatch.

In a desirable neighborhood masterfully evolved from its industrial past, organic-modern interiors and a welcoming attitude reveal a new kind of upscale comfort.


Trumark Urban


Boutique Residential

Brand Strategy

The project’s raw materials — inspired by Dogpatch’s past — influenced the elemental feel of the branding, down to the logo that represents wood, corten steel, greenery and concrete.

The results

Selling out in less than 10 months, Knox has become one of the fastest-selling communities in San Francisco to date.

More work