• Strategy
  • Naming
  • Identity
  • Copywriting
  • Collateral
  • Environmental

Built from the ground up.

Inspired by the freedom of expression and the celebration of creativity in Uptown Oakland, Rasa offers an eclectic lifestyle for guests and residents with a discerning eye for the arts and the accompanying culture.


Oakland, CA



The Brand

The roots of Rasa rise from the heart of a renowned creative arts community—naturally and inevitably, the way a flower pushes through a sidewalk. The DNA of makers flows through every touchpoint. From the sidewalks to the stairwells, the artistic electricity can be seen, felt and heard; a seamless thread of inspiration and expression alive with Oakland wit and personality.

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