• Strategy
  • Branding
  • Collateral
  • Environmental

Built From the Ground Floor Up.

Inspired by the freedom of expression and the celebration of creativity in Uptown Oakland, Rasa offers an eclectic lifestyle for guests and residents with a discerning eye for the arts and the accompanying culture.


Oakland, CA



The Brand

The roots of Rasa rise from the heart of a renowned creative arts community—naturally and inevitably, the way a flower pushes through a sidewalk. The DNA of makers flows through every touchpoint. From the sidewalks to the stairwells, the artistic electricity can be seen, felt and heard; a seamless thread of inspiration and expression alive with Oakland wit and personality.

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